Selling

The Competitive Edge

The New Homes and Land and Active Adult Marketing Services Divisions of Prudential Connecticut Realty give developers, builders and landowners the specialized services they need in a competitive and changing real estate market.

Feasibility Analysis
Making the right decisions on price, features, specifications, home size and many other factors requires timely, complete and accurate information in the planning stages of a development.

We can provide a professional feasibility analysis that accounts for these critical variables, as well as a demographic and income analysis for your marketplace. Our analyses are much greater in scope than typical brokerage industry analyses. We are able to project absorption rates, sales price trends, critical inventory levels and many other factors. We continuously provide updated information to our clients during the life cycle of a development.

Active Adult
The 55+ market is a large and growing demographic segment in the country, particularly in Connecticut and Rhode Island. An accurate analysis of the host community is essential. Prudential Connecticut Realty can offer a comprehensive demographic analysis of the base market in your community to help you determine the feasibility of an age-restricted development. We are also able to provide detailed information on universal design home features which is essential to the success of this type of new community.

The Prudential Connecticut Realty Web site features several pages of information and online services for and about Active Adult communities. Features include an industry-leading Active Adult blog at www.ctactiveadultrealestate.com and www.riactiverealestate.com. Both offer tremendous resources specific to the 55+ market.

Prudential also has a comprehensive active adult marketing training program for real estate agents. Upon completion, the agent earns the prestigious Senior Real Estate Specialist and Active Adult Lifestyle Specialist designations. These agents enjoy ongoing training and support to maintain timely skills and knowledge in this important market segment.

Landowners
Prudential Connecticut Realty has specially trained sales executives with the skills and market expertise to analyze and price any size land parcel at any stage of development. Our New Homes and Land Division helps you work through the entire subdivision process. Prudential's skills and resources are well known and trusted throughout the building industry, including our large network of builder and developer clients. We maintain a comprehensive database that can help us find the right buyer for your land.

Land Search and Acquisition
Prudential's New Homes and Land Division can help you locate and acquire land for development, from raw parcels to approved subdivisions. Prudential Connecticut Realty is the only real estate company that offers this level of skill and services in the Connecticut and Rhode Island markets.

Marketing Services
Prudential Connecticut Realty offers a comprehensive range of marketing services to our clients. They include the following:

• Custom Marketing Plans
  We will design and implement a strategic, comprehensive marketing program that will effectively reach your customers. These services go well beyond traditional marketing to include demographically targeted direct mail, branding and other key elements essential for success.
• Sales and Site Management
  Prudential Connecticut Realty provides comprehensive site sales services that include sales office staffing with agents specifically trained in subdivision development sales. We provide a comprehensive internal training program that covers the entire process from how to greet a customer to completing the final walk through. Detailed reporting is standard and includes traffic flow and customer sourcing reports marketing effectiveness reports, and customer feedback. Sales agents are also trained to manage the options and upgrade selection process with purchasers.
• Internet Marketing
  Internet Marketing has become the most essential element in an effective marketing campaign. More than 80% of all purchasers start their search on the Internet, according to current statistics. Prudential Connecticut Realty has invested heavily to create an award winning Web site that generates tremendous buyer traffic. Our marketing services include a Web site designed specifically for your development with its own unique Internet address. In addition, a land parcel will also be featured on the Prudential New Homes and Land Web site.